Ralph Lauren American Western Black Cushion Dial

Quick specs Ralph Lauren American Western Black Cushion Dial
Price:
$ 24,600 | € 27.000 | £ 24,000 | CHF 25’000 (sterling silver)
$ 40,100 | € 45.000 | £ 40,000 | CHF 41’000 (rose gold)
Size: 42 mm
Reference:
468942831001 (sterling silver)
468973883001 (rose gold)

Ralph Lauren has expanded its American Western Watch Collection with the Black Cushion Dial model, a piece designed to capture the spirit of the American West. It is inspired by the aesthetic of vintage rodeo and concho belts, very American right?

Also, this watch is an emblem of Ralph Lauren’s long-standing connection to Western heritage. Which was first showcased in his 1980s Santa Fe-inspired women’s runway collection. The American Western Watch Collection includes various styles. Each rich in unique engravings and handmade details that reflect Ralph Lauren’s dedication to Americana.

Sterling silver or rose gold

This new Black Cushion Dial model features a cushion-shaped case crafted in antiqued sterling silver or rose gold. It measures 42 millimeters across and has a thickness of 10.6 millimeters. The dial itself is black, which is basically the only new feature since the launch of this model around 2018. In fact, a couple of press photos showing craftsmen engraving the case are exactly the same…

Nevertheless, this baroque wild-west style and the antique-looking appearance have a certain coolness. It combines a clock-style design, with Roman and Arabic numerals, and with Breguet-style hands with intricate engravings and patina details that give each watch a distinct appearance.

The Ralph Lauren American Western Black Cushion Dial has a power reserve of 40 hours

The movement of the Ralph Lauren American Western Black Cushion Dial is a Swiss-made Piaget movement, the Ralph Lauren caliber RL514. In 2007, the Polo Ralph Lauren Watch and Jewelry Company was created as a 50/50 joint venture between the Ralph Lauren Corporation and the Richemont Group. Richemont owns many watch brands, and Piaget is one of them, so now and then they create special calibers for RL.

Unfortunately, you cannot see the automatic movement and its finish, although it is finely decorated—with a décor of vertical Côtes de Genève and perlage, for instance. But the solid case back is also finely decorated in line with the case itself.

Vachetta leather strap

The strap on this model, crafted from burnished vachetta leather, brings an additional layer of authenticity. Hand-tooled in Texas and burnished in Italy, it features an extra Western flair. A sterling silver or rose gold buckle with hand engraving complements the case.

The weight in silver or gold, combined with the number of hours spent on the decoration and a solid Piaget movement comes with a price. The silver Ralph Lauren American Western Black Cushion Dial has a price tag of 24 to 27k while the rose gold version does 40 to 45k. The cowboy feeling when wearing it is for free.