The Watch Book Rolex

Quick specs The Watch Book Rolex
Price: € 59,90 | $ 75 | approx. £ 55
Size: 25 cm x 32 cm / 10 x 12.5 inches
ISBN: 978-3-96171-036-2

If you want a Christmas gift, The Watch Book Rolex might be very interesting. As Rolex is one of the most well-known watch brands in the world. You already knew that. Sean Connery had one in Dr. No, From Russia with love and Goldfinger: a Rolex Submariner. An icon in watchmaking and more than 50 years later, this popularity is not waning one bit.

Take for example the Paul Newman Rolex Daytona that recently sold for US$ 17.8 million at auction. Or the fact that the current Daytona and GMT-Master II BLNR both have a significant waiting list.

The reason Rolex is as popular as ever is the fact that you cannot really get a more stable value for a watch. You will probably not lose any money on a Rolex watch, especially the sports models. (Read our article about investing in watches.) In addition, the quality is bar none and has a timeless quality that only a few brands posses.

Watch journalist, expert and historian Gisbert L. Brunner tries to catch that Rolex myth in his new book ‘The Watch Book Rolex’. Which he made in association with publishing house teNeues.

The Watch Book Rolex is not only for Rolex fans

The result is a must have for any watch enthusiast and definitely if you are the owner of a Rolex yourself. The book – in attractive ‘Rolex green’ – has 250 photographs chronicling the history of the brand. All with texts in English, French and German explaining the history and importance of the watches since Hans Wilsdorf (and Alfred Davies) started the brand in 1905. Wilsdorf, the Bavarian marketing genius who focused on innovation.

With success he gave the watch world the iconic Submariner, Datejust, Day-Date and Daytona. Just to name a few. We read about the origin of those watches, but also stories connected with Rolex. For example, the whole James Bond connection is explained with every possible detail.

Perfect for watch aficionados and newbies alike. Read it and understand why Rolex has grown into a global brand with the same recognition as Nike, BMW and Dior. Or just flick through it and admire the vintage and modern pieces. Brunner shows us the magnificent Daytona’s and Day-Dates, but also doesn’t shy away from the ‘ugliest’ Rolex every made (The Tiger Lilly) or prototypes like the Yacht-Master prototype from the 60’s.