Swatch x Omega Moonswatch Mission on Earth Series

Quick specs Swatch x Omega Moonswatch Mission on Earth Series
Price: $ 270 | € 275 | £ 240 | CHF 250
Size: 42 mm
Reference:
SO33O100 (Lava)
SO33L103 (Polar lights)
SO33T103 (Desert)

The Swatch x Omega Moonswatch Mission on Earth Series is the continuation of the saga of the collaboration between Swatch and Omega. It will be the most successful Swatch watch ever if it isn’t already. And it is whispered that the Moonswatch is the big money maker of the Swiss watch industry these days. As a whole. So it makes sense that Swatch continues to launch new Moonswatches.

Earlier this year two moon phase version were launched. The Omega x Swatch Bioceramic Moonswatch Mission to the Moonphase and the Omega x Swatch Bioceramic Moonswatch Moonphase – New Moon. The new series of models go back to the regular chronograph setup from the Omega x Swatch Bioceramic Moonswatch. And they pay tribute to the Earth named Mission On Earth Lava, Mission on Earth Polar Lights, and Mission on Earth Desert.

Inside the Swatch x Omega Moonswatch Mission on Earth Series is a quartz movement with a battery life of about 38 months

The Lava (reference SO33O100) is orange with black, a color scheme with a link to Omega’s “Ultraman” Speedmaster models that are very rare. The Polar Lights (reference SO33L103) is turquoise with dark blue, and the dial shows a starry sky. The Desert (reference SO33T103) has shades of taupe, brown and sand color. The radially oriented markings on the sub dials are a nod to the Omega Speedmaster Alaska II and Alaska III projects,

Inside is probably the same ETA quartz as in all the other Moonswatches, so a G10.212 is the most likely. This has a battery life of 38 months, and the battery can easily be swapped. The battery cover on the back of the watch depicts the Earth as seen from space.

Can you buy the Moonswatch Earth box?

The Swatch x Omega Moonswatch Mission on Earth Series comes on a Velcro strap in a case and dial color matching color. Swatch also shows a collector’s box on their website for the three models, but it is unclear if this is for sale.

The Moonswatches dedicated to the planets in our universe were also presented in a big collector’s box contain space for 11 watches. But it is not for sale, although strangely enough you can still find them for sale on the internet. However, not officially from Swatch.

Availability of the Moonswatch Mission on Earth

Although there were unofficial announcements that the Swatch x Omega Moonswatch Earth or other Moonswatches in general could be ordered online, it is still not possible. Same for the other cool plastic collaboration model, the Blancpain x Swatch Bioceramic Scuba Fifty Fathoms. You have to go to a physical Swatch shop to hear that the model you want is not available. Of course, you won’t buy any other Swatch model when you are there anyway, right?

All this keeps the demand a bit higher of course, but it also allows lots of unofficial traders to sell “new” Moonswatches (or Fifty Fathom) for higher prices. And in most (smaller) countries the supply of new models to Swatch stores is either limited or nonexistent. Which makes it extra hard to get one. The best marketing mechanism you can think of…