The TAG Heuer Monaco Chronograph Las Vegas Edition is the watch Formula 1 driver Max Verstappen is going to wear this coming weekend
The TAG Heuer Monaco collection, introduced in 1969, revolutionized the watch industry as the first automatic chronograph housed in a square case. Named after the glamorous Monaco Grand Prix, the watch was a bold departure from traditional round designs, symbolizing TAG Heuer’s innovative spirit. Powered by the groundbreaking Calibre 11 movement, the Monaco was one of the earliest automatic chronographs, marking a significant technical achievement.
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The watch gained iconic status when actor Steve McQueen wore it in the 1971 racing film Le Mans, cementing its association with motorsports and style. Its unconventional square case, blue dial, and left-side crown became instantly recognizable features.
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Over the decades, the Monaco collection has evolved with modern updates, including new movements and materials, while retaining its distinctive square silhouette. In 2009, TAG Heuer celebrated its 40th anniversary with limited-edition models, keeping its legacy alive. Today, the Monaco remains a symbol of daring design and innovation, cherished by watch collectors and motorsport enthusiasts alike.
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TAG Heuer Monaco collection
A new color for the Monaco, this is the TAG Heuer Monaco Chronograph Racing Green, the racing color of Great-Britain
Since 1969 TAG has a Monaco model and this new TAG Heuer Monaco Chronograph Dark Blue still has the classic design
With the TAG Heuer Monaco Split-Seconds Chronograph the Swiss brands enters the six figures price range with their iconic square model
Another Monaco has been released, this is the TAG Heuer Monaco Chronograph Night Driver. The unique, square-faced icon
TAG Heuer is quite working on releasing new Monaco’s, like this TAG Heuer Monaco Chronograph Racing Blue Limited Edition
TAG Heuer presents the TAG Heuer Split-Seconds Chronograph for Only Watch 2023, the biennial charity auction
At the Formula One Grand Prix in Monaco, TAG Heuer launches three new TAG Heuer Monaco Chronograph Skeleton models
It’s the fourth TAG Heuer with Gulf livery: this is the TAG Heuer Monaco Gulf Special Edition 50th Anniversary
The TAG Heuer Monaco Calibre 11 Automatic Chronograph is the latest reissue of the infamous Heuer Monaco launched in 1969